Advertising Rates
Blues To Do Monthly is more than an 18 year old award winning magazine! Our NEW HANDY PRINT FORMAT makes it an even more essential companion and source of live entertainment information for Northwest music fans. On the radio and now on TV, award winning Broadcaster and Blues To Do-Publisher, Marlee Walker, has presented the Blues To Do Calendar live, on the air at KEXP, KCMU, KMTT-The Mountain, KPLU, and now at SCAN-TV covering the Northwest blues scene for the last 25+ years. Marlee’s deep knowledge of the blues, vast blues connections, skillful crew and relaxed interviewing style brings a high-quality and very popular, weekly, hour-long, award winning live blues music TV program to Seattle area+ viewers and live-streaming every Friday night at 7:00pm PST on scantv.org. Bluestodo.com started when the print publication began in 1992, with an average of more than 38,000 hits each month, and our email list of blues fans has grown to over 2,300+. We will reach even more blues fans with Blues To Do-Online Radio in Spring 2010.
BLUES TO DO REACHES BLUES FANS.
Here’s how:
1 - Blues To Do-Monthly: Monthly printed magazine and online website. See
print ad rates next page.
2 - web banners at www.bluestodo.com with an average of over 38,000+
hits a month--over 50% of blues fans we surveyed summer ‘09 use the
internet to get calendar, event info, tickets, CDs, music downloads...
web banner sizes/costs at www.bluestodo.com - all banners link back
to sponsor’s website:
Custom Size-top of each page, alone, no rotation with other ads. $600
per month
Top of each page, appx. 6 sec. rotation, 6” wide x 2” tall (432 x 144
pixels) $300
per month
Right Side of each page, rotating, 1” wide x 4” tall (72 x 288 pixels) $150
per month
Right Side of each page, rotating, 2” wide x 2” tall (144 x 144 pixels) $150
per month
3 - email blasts: sent to 2,300+ blues fans, blues VIPs and growing
every month--great for instant sales!
one
page text/includes link back to your site $120
per eblast
with attachment: text
plus one image, not larger than 1mb please $150
per eblast
4 - Weekly Public Access Television Blues To Do-TV reaching over 600,000+
households with cable, twice each week in King and Kitsap Counties,
plus now in Snohomish County, as well as Live streaming at scantv.org
and pod casting at bluestodo.com--radio with pictures on cable TV and
on-line!
Blues To Do-TV Sponsorship: simple script with no call to action, black
text on white screen, with
sponsor
name/logo/event and contact/address information. 30
seconds max. $50 per announcement
5 - Myspace, Facebook, Twitter and more social networking--serving
connected blues fans.
6 - Blues To Do-Radio Online AND in the front window of the New
Orleans Creole Restaurant, in Seattle’s Historic Pioneer Square.
Start
Date: Spring 2010. Inquire now for introductory prices.
Multi Media Packages: Combine print and electronic advertising into less expensive packages. (see pg.4)
“Blues To Do is an indispensable source of blues information around
the Pacific Northwest. Blues To Do Monthly is the place to find
out who is coming to town, where the CD-release parties are, who is
playing benefit performances…blues-focused news and commentary (see
the online version at bluestodo.com).” - Lance Dickie, Seattle Times
“You’ve got a great vehicle here.” - Tom Beaver, Sony Music
“...jammed full...well supported...the bible to knowing what is going
on in the blues.” - Chris Lunn, Victory Music
“The BEST local Blues publication of any city I have ever lived.” -
Patricia, Subscriber
“You have an effective network.” - Jean Kempe-Ware, Portland Waterfront
Blues Festival, PR Manager
Marlee Walker has a name and voice Northwestern music fans recognize
as the ‘Blues Lady’ in Seattle, with over 25 national and regional
awards and nominations for her work promoting the blues in various
media including radio, TV, newsprint, web and email.
Jim “Early” Byrd is a regular co-host on Blues To Do-TV.
BLUES TO DO AUDIENCE STATISTICS:
(ask about Blue Music Consumer survey data)
Age ~ appx. 75% -
between 30 - 49
Gender ~ 60% male
- 40% female
Education ~ 51% have had four+ years of college
Income ~ 51% have incomes over $40,000/yr
BLUES TO DO FACTS:
- “Blues is the fourth most popular music in America.” - American Demographics
Magazine, Sept. 1994
- Ray Charles, Jimi Hendrix, Quincy Jones, Ernestine Anderson, Albert
Collins, Elvin Bishop, Robert Cray, Isaac Scott, Duffy Bishop, Kathi
McDonald and many other great artists are part of Northwest blues history.
- Many major advertisers have used blues to sell their image or product
(Pepsi, M&Ms, NW Airlines, Burger King, House of Blues, Mercedes,
- Seattle area music fans buy more blues CDs, books, DVDs than in most major markets and they do it mostly online!
“If the blues needs an ambassador, I nominate
Marlee Walker.” - Lance Dickie, Seattle Times
BLUES TO DO and MARLEE WALKER’s AWARDS and NOMINATIONS:
~ Keeping The Blues Alive Award in Radio, 2000 from The Blues Foundation,
Memphis, TN.
~ Keeping The Blues Alive Nomination in Print,1994 from The Blues Foundation,
Memphis, TN.
~ Communicatin’ The Blues, 1990, 1991, 1992, 1993, 1994, 1995, 1996
Summy Awards, Tacoma.
~ Golden Summy, 1997 Summy Awards, Tacoma.
~ Grand Summy, 1998, 1999, 2000 Summy Awards, Tacoma.
~ Best Writer, 1999, 2000 BB Awards, WBS, Seattle.
~ Best Writer, 2004 BB Award Nomination, WBS, Seattle.
~ Best DJ, 1998, 1999, 2001, 2002 BB Awards, WBS, Seattle.
~ Keeping The Blues Alive, 1999, 2000 BB Awards, WBS, Seattle.
~ Keeping The Blues Alive, 2004 BB Award Nomination, WBS, Seattle.
~ NW Gospel Awards, 2008, Seattle.
~ Favorite Live Music Program, SCAN-TV Awards 2009, Seattle
Ask about Partnerships, Promotional or Event opportunities.
BLUES TO DO DUE DATES:
FOUR COLOR PRINT DUE DATE: The last day of each month for the next
month. Blues To Do covers the 5th to the 5th of each month
and beyond!
WEB BANNERS DUE: anytime (up for 30 days min.)
TV SPONSORSHIP DUE DATE: Wednesday of each week for Friday show. (can
air up to four times per show)
EMAIL BLASTS DUE: anytime, such as a week ahead of your event.
Commitment and Cost
SAVE BIG with a yearly contract!
Advertising Rates by Modular Size:
(net rates) 1-2x 3-11x 12x
full page $350 $320 $300
half page $175 $160 $150
quarter page $90 $80 $75
Color ads are an additional 20%.
Advertising Rates by Column Inch:
one(1) column inch = 2 3/8” wide
$23 for 1-2x, $21 for 3-11x, $19 for 12x
FULL PAGE
with bleed
5 3/8” wide x 8 1/2” tall
(includes 1/8” bleed that trims off)
FULL PAGE:
5“ wide x 8” tall
HALF PAGE with bleed
2 1/2” x 8 1/2” tall
HALF PAGE
2 3/8” wide x 8” tall
HALF PAGE
with bleed
5 3/8” wide x 4 1/8” tall
HALF PAGE
5” wide x 4” tall
QUARTER PAGE
2 3/8” wide x 4” tall
QUARTER PAGE
5” wide x 2” tall
Terms:
PAYMENT MUST BE IN ADVANCE unless credit has been established. All
invoices are due upon receipt, with a $25 fee added to all invoices
over 30 days.
Discounts:
10% discount for Artist Tour Support
10% discount for select non-profit organizations
10% discount for Working Musicians
10% discount for pre-payment of 12 months
(2 payments OK with established credit)
Special Placement:
Placement of your ad in the first two pages, or the last two pages
is available for an additional 20% of the cost of the ad. Back
Cover placement is an additional 30% of the cost of the ad.
Paper full color electrobrite, soy based ink.
DISTRIBUTION: 6,000 copies of Blues To Do Monthly are FREE at blues friendly establishments, restaurants, music stores, hotels, as well as FREE at festivals and blues events throughout the year and throughout the Northwest including the Puget Sound (Seattle-Tacoma-Everett) area, up and down the I-5 corridor, across the state of Washington in Port Townsend, Anacortes, Bellingham, Olympia, Winthrop, Spokane, Walla Walla, Ellensburg, Bellingham, plus Portland, Anchorage, Vancouver, B.C. and many more Northwest hot spots! Blues To Do Monthly is available by mail for $20 per year.
The Blues To Do Calendar, and other parts of the print edition, is posted monthly at www.bluestodo.com
Camera Ready Art:
emailed PDF’s preferred, 300dpi. Also accepted in the following
formats: doc, txt, jpg, pdf, tif. All ads must include fonts
and placed images.
Color:
Blues To Do Monthly is printed in CMYK full color.
Image Area/Trim Size: 5 1/4” w. x 8 1/4” t.
Center Spread: 10 1/2” wide x 8 1/4” tall
Bleed size: 5 3/8” wide x 8 1/2” tall
Production & Artwork Charges:
Blues To Do bills at $60 per hour, $15 minimum.